Shallowater High
Shallowater, TX


Rock, Don’t Roll


Week of losing 16:  Sixteen teens die each day due to car accidents.  We decided that we would pull 16 students out throughout the day at school.  A student dressed as a Grim Reaper came to their class and read their obituary.  The student wore a dead tag the rest of the week.  They sat at the back of the classroom and tried to be invisible.  During the week our school of 424 students realized how scary this statistic is because they are in a car everyday.
Press Release:  Shallowater High School  Safe Driving Initiative

 

 

In the U.S. 6,000 youth die every year in car crashes.  That is an average of 16 a day. Crashes are the number one cause of death and injury of teens in the U.S.  Crashes take more lives of our youth than alcohol, drugs, violence, and suicide. Youth Traffic Safety is no accident and steps can be taken to help protect youth and encourage them to stay safe on the roads. 

  • Local activities will include the following:
    • PSA’s on radio and cable
    • A Youth SUMMIT on October 24 from 8:30AM until 12:30PM with three keynotes and breakout sessions at Shallowater High School
    • Email blasts to all schools in Region XVII
    •  Rock Don’t Roll website
    • T-Shirts
    • Labels placed on pizza boxes and fast food containers.

Shallowater encourages everyone who can increase the awareness about this effort to get involved – auto sales establishments, car mechanic shops, local law enforcement, stores that teens frequently shop, fast food places, schools, places of worship, radio stations, all local media, etc.

  • Visit www.noys.org to learn more about the safety campaign
  • National Organizations for Youth Safety (NOYS) is a nonprofit membership coalition representing national youth and youth serving organizations that focus on youth safety and health.

For immediate assistance or to arrange interviews, call:

Student council sponsor:
Carleigh Smith
Shallowater High School
csmith@shallowaterisd.net

Student chair:
Roger Lira
Rogerlira22@gmail.com


iTune out Distractions posters

Boys and Girls Club:  Some of our students went to the Boys and Girls club to discuss the importance of wearing seatbelts anytime you are in a vehicle.  We played games and made learning about vehicle safety fun.
Magnets:  We made Rock, Don’t Roll Magnets and distributed them to teachers and teens.  The students put them on their lockers for everyone to see.


Harvest Festival

Email Blasts:  We sent out email blasts across Texas.  These featured our slogans: Slow your ROLL, Silence or be SILENCED, Don’t be ejected; be protected.  We sent them to other student council districts, who in turn, posted them in their high schools.
Harvest Festival: During the Harvest Festival we passed out flyers with stats, air fresheners, magnets, and accident car kits.

Football game announcements:  We had the announcers at football games make pre-game announcements to encourage safe driving.  We also had these announcements sent to other schools, which in turn, made them at their home games. Here are some examples of the announcements.

In a typical month more Americans die in traffic than were killed by the September 11, 2001, terrorist attacks on New York and Washington.  

  • To explain that clearer,16 teens die each day in traffic related deaths.
  • Shallowater High School Student Council wants to lower that statistic.
  • Their campaign, Rock, Don’t ROLL is designed to remind all drivers to wear seatbelts; slow down; drive smart, not aggressively; and NEVER drive while impaired. 

The number one cause of death for youth is auto crashes, and each year we lose over 6,000 youth as a result of auto crashes.  Rock, Don’t Roll is Shallowater’s awareness education campaign to promote youth traffic safety.  We urge everyone tonight to drive safely after the ballgame.

Student Council Fall Convention:  Our students presented the Rock, Don’t Roll Campaign to our district during breakout sessions.  We are recruiting other schools to join our campaign and help raise awareness and lower teen accidents.



Chalk it up
Chalk it up:  We had classes in the school come up with slogans and pictures that encouraged safe driving.  We let all classes who participated draw their slogan and pictures on the sidewalk around the school.  We then voted on the best slogan and gave that class safety kits for their vehicles.  This raised awareness, by the classes researching the statistics and viewing the “chalk work” daily.

 

  • We gave air fresheners to insurance agencies to give to new teen drivers.  This will begin to raise awareness from the time they get insurance on their vehicle.
    • Allstate

 

 

  • We sent air fresheners to the DPS Driver License Offices.  They are going to distribute these to drivers getting their permits and their drivers license.
  • We also gave Rock, Don’t Roll air fresheners to local driving schools.  They are going to distribute them to anyone taking the drivers education course and teens taking defensive driving.
      • Lubbock Driving School
      • Hub City Driving School

  • We gave air fresheners to all of the staff in our school.

  • During pep rallies, we threw air fresheners to the crowd during the month of October.  The drama class also preformed a Stomp routine during a pep rally.  “Stomp Out Destructive Driving”

 

  • We put Rock, Don’t Roll air fresheners on vehicles in the high school parking lot in Shallowater on October 10th.

 

  • We sent air fresheners to 63 other schools to distribute them to teen drivers on October 15th.

 

  • We distributed Rock, Don’t Roll air fresheners to car dealerships.  They are going to give these to teens purchasing or test driving vehicles.
    • Scoggin-Dickey
    • Alderson Cadillac
    • Spirit Chrysler Plymouth Jeep
    • Frank Brown Auto & Truck Ranch
    • Shamrock Chevrolet
    • Alderson Lexus
    • Mercedes-Benz of Lubbock
    • Frontier Dodge
    • Gene Messer Auto Group
    • Platinum Auto Sales
    • Saturn of Lubbock

Rock, Don’t Roll Air Fresheners:  We had air fresheners for vehicles made with our logo on them. With the air fresheners hanging on their mirrors, they will be more aware of the dangers of destructive driving.  Maybe this will decrease the number of accidents.  We attached statistics and facts about Rock, Don’t Roll on the air fresheners and distributed them to schools, the community, car dealerships, DPS Driver License offices, and Driving Schools.

 


 

S.A.V.E.:  We and ten other schools attended the SAVE safe driving SUMMIT held in Lubbock.  We met with Insurance agents and DPS officers.  We were able to talk to other schools and get ideas about how to prevent destructive driving.


S.A.V.E. meeting

 

 

 

Stickers on Merchandise

WEBSITE:  We created a website to inform teens about destructive driving.  Teens were
able to go to this website to get more information.

Freewebs.com/rock-don’t-roll

Myspace and Facebook: Please be our friend on Myspace and Facebook and learn more about teen safe driving.  Look up Rock, Don’t Roll Shallowater.

Businesses sponsoring us:

    • These businesses handed out stickers to their customers on merchandise that they sold or on statements.  They began putting our stickers out at the beginning of October and will continue through December.

                                               Drive Safe!
                                                                                                   Freewebs.com/rock-dont-roll                                               

 

 

  • Sonic, People’s Bank, First State Bank, Fast Stop, Dollar General, Shallowater Clinic, Shallowater Pharmacy, Circle Burger, Grimes and Grimes DDS, Stars and Stripes Drive-In, Shallowater Concession Stand, Band Boosters.

 
 

 

Stall Stats:  We made “Stall Stats” and placed them in the bathrooms at the high school.  This gave our students a chance to read the stats and know how much they are effected every day.
Stall Stats

 

  • 82% of teens accidents are caused by driver error.
  • It is estimated that 16 people die from a car crash every day in America
  • The important thing to consider is the number of deaths occurring every day, excluding the people involved in car accidents and sustaining severe personal injuries.
  • The main causes for car accidents are reckless and negligent driving and alcohol.  Inexperience coupled with irresponsible behavior and a lack of respect for the safety precautions are the main causes for such a high number of teenage car accidents.
  • Many people talk while driving, which might prove to be fatal because it distracts the driver from the road.

 

 

 

       
Stall Stats


Stall Stats

 

Skits:  The drama classes volunteered to write skits that deal with destructive driving and making the right choices.   They performed these skits for the school and at the S.A.V.E. safe driving SUMMIT.


 
Drama Class Skit
T-Shirts:  We designed t-shirts to sale to raise awareness.  We have begun taking orders in our High School and will get student councils from other schools to sale the shirts as a fund raiser to raise awareness in their area also.  On the front of the shirt there is a huge 16.  The students who designed the shirt thought that others would ask, what is the 16 for?  By raising their curiosity, we will be able to inform more people about these frightening statistics for young drivers.
Text Box: 16FRONT:


BACK:

 

Don’t Get Your Face SMASHED!:  We had a competition to see who could create the best flyer to raise awareness about some of the dangers of destructive driving.  Out of 366 flyers created and hung around the school, the winner was “Don’t get your face SMASHED!” flyer.  One student made photo copies of their face with the saying don’t get your face smashed, buckle up!  We placed these on vehicles in our parking lots.

Tailgate party:  We hosted a tailgate party before home football games to hand out information on how to prevent destructive driving, air fresheners, Allstate accident kits, and food.  We had the other teams fans join in the fun also.  This occurred through the month of October.

  
Tailgate Party


Tailgate Party

Tailgate Party

 


Tailgate Party


Tailgate Party                         

 

 

SHS SUMMIT 2008





8:25-8:40: Instructions
8:40-9:10: Douglass Freetag

9:10-9:15: Break

9:15-9:40: Breakout Session
9:40-9:45: Break
9:45-10:15: First Responders
10:15-10:20: Break
10:20-10:45: Breakout Session                                                
10:45-10:50: Break
10:50-11:15: Breakout Session
11:15-11:20: Break
11:20-11:50:  Dr. Border
11:50-12:05: Evaluations

            Welcome to the 2008 Shallowater High School S.U.M.M.I.T. by Shallowater’s Rock Don’t Roll campaign sponsored by NOYS.  This year’s schedule is printed above.  Today’s S.U.M.M.I.T. will feature three keynote sessions, we have brought in speakers from local organizations and from across the South Plains.  They include a district attorney, a member from first responders, and a local administrator. We want each of you to understand that today’s sessions do not focus on drinking and driving alone but, many other aspects and issues that we teenagers face everyday (Myspace safety, STD’s, Various Driving issues, Drug and alcohol use, Health issues, etc.) Below are some of the highlights of the breakout sessions.  I encourage each of you to stress the importance of today’s S.U.M.M.I.T. to your students and to help them realize that the issues discussed today are of mature matter and most should not be taken lightly.  Thank you for making today possible.

                                                                                   Sincerely,
                                                                                        Macie Williams
                                                           

 

 

 

 

Keynote Speakers

Douglass Freetag:  He is a prosecutor from the District Attorney’s office.  He will speak about the cases he has encountered that deal with destructive driving.  He will help educate us about the consequences of our actions.

                

John Gonzalez: He is speaking about the 1st Responders Memorial, which is dedicated to recognizing local, state, and federal- Fire, EMS, and Law Enforcement agencies that have members who have made the ultimate sacrifice in the line of duty.  Also he will speak about preventing destructive driving and becoming one less statistic.

               

 

Dr. Kenny Border: He is our principal at Shallowater Middle School.  He is speaking about the adversities he overcame growing up and how he changed his life to become the person he is today.


 

Breakout Sessions

Coach Hanna –  He spoke about a destructive driving accident that killed his daughter.  He told students how his life and the lives of others were affected by his daughter choosing not to wear her seatbelt.  She was only a teenager when she had the accident.

 

 

Craig Williams –  Drugs and how we are effected while driving.  Are you really okay to drive?                                                                            

 

Leroy Beavers –  Drugs that are on the streets today.  He discussed new drugs to students and their effects on you and your judgement.

TCADD  –  TCADD Trailer and information about the accident and how to prevent destructive driving.

                         

 

Glenna Chisum –  Blood Donations and how they help save lives.

 

Gloria Caballero – Volunteer Center of Lubbock.


 

Breedlove –  Feeding the hungry and how we can save lives.



Tammy Blackburn –  Teen Pregnancy.

 

Captain Joe Longway –  Driving Statistics.

 

Sergeant Jay Jones–  Drugs.          

Sharon Shoulders –  Teen Pregnancy and STDs.
   

 

 

Sharon Shoulders –  Teen Pregnancy and STDs.
   

 

 

Sharon Shoulders –  Teen Pregnancy and STDs.
   

Lt. Chris Heine- Statistics on our offender population.

Cindy Couch-  Accident involving her brother who was under the influence and killed a woman.  She told students how the accident affected the victim’s family as well as hers.


                                                 

 

Lt. Chris Heine- Statistics on our offender population.

Cindy Couch-  Accident involving her brother who was under the influence and killed a woman.  She told students how the accident affected the victim’s family as well as hers.


                                                  
Tammy RobertsDate Rape.

 

 

Wendy McNabb –  Drinking and Driving Experiences.

Officer Hurst –  Accidents involving teen drivers.

 

Felicia Lefuente –  Women’s Protective Services.

 

 

Fox 34 news came and covered our SUMMIT on October 24th.  The footage and interviews were aired at 4pm, 6pm, and 9pm.  You can view it at the following site.
http://www.myfoxlubbock.com/myfox/pages/News/Detail?contentId=7720861&version=2&locale=EN-US&layoutCode=VSTY&pageId=3.2.1
                                           

  • Car Accident Kits that were handed out.  These were donated by Allstate.



Please View Our Photos from our Fall Harvest Activity at:

1secure.smilebox

2secure.smilebox

 

            

  • The number one cause of teen driving fatalities is lack of experience (82%).

  • The number two cause is directly related to speed (37%).

  • There is a reason they call them "speed limits." Driving under the speed limit is a virtue for young drivers whose driving abilities and experiences need to be built up over the first year of driving.

                                                                   


  • Two-thirds of teen drivers and passengers killed in crashes were not wearing seat belts.
  • Reasons for non-use commonly cited by teens in our series of focus groups were: the belts are uncomfortable; the trip was short; forgetfulness; lack of understanding about the importance of seat belts in a crash; and seat belts are not "cool."

Our question:  Is your life worth saving?


  • Don’t be a multi-tasking driver.
  • Motor vehicle crashes are the number one killer of teens with driver error contributing to 87 percent of all teen crashes.

 

We are addressing speeding, seatbelt use, distraction and inexperience, and impaired driving.

September 1, Party Bus: Students canvassed the town and passed out brochures outlining organizations in school that students could join.  Student council, the DASH (Drugs, alcohol, safety and health) committee, and Rock, Don’t Roll initiative was included in the brochure.

We met with twelve other schools on the South Plains Wednesday, September 10 at the Region XVII Educational Service Center:

    • That morning from 9AM until noon, we planned a leadership workshop for all 63 schools on the South Plains which will focus on eliminating destructive decisions.  The workshop will take place January 21, 2009, and will focus on teens making good decisions.  Six of the breakout sessions will be given by Shallowater students.
    • Drugs/Alcohol/ and the road do not mix  – Shallowater
    • Motorcycle Safety – Shallowater
    • Insurance and Teen Drivers – Shallowater
    • Street Racing and other rural driving issues – Shallowater
    • Area 61 Teen Coalition Against Destructive Driving mobile trailer
    • exhibition (addressing speeding, seatbelt use, distraction and inexperience, and impaired driving). – Shallowater
    • A roll over simulator in the exhibit hall
    • MADD presentation addressing impaired driving

 

  • A leadership workshop was conducted in the afternoon by Lamesa’s student group to show students how to make presentations and brainstorm needs for the convention. .   The SUMMIT will be held January 21, 2009, at the Lubbock Civic Center, and we are expecting approximately 600 students from 63 schools.
  • Students sent a newsletter to all schools with information about the SUMMIT.

 

  • A seatbelt survey was conducted September 12 by the Shallowater student committee members. Out of 100 drivers, 57% were wearing seatbelts.  Students will conduct another survey October 13 and see if there has been improvement. Notes with Seatbelts – Don’t be ejected; Be protected were handed out to motorists with Smarties.

 

  • On September 10, students collaborated with Matt Davis from the Region XVII Education Service Center.  Mr. Davis is the Technology Specialist for the region, and he is going to work with Shallowater students to create teleconferences so that students can meet with students from other schools to promote Area 61 TCADD curriculum. Students sent out notices to schools about the teleconference September 8, 2008

 

  • On August 28, Roger Lira, student chair, reproduced TCADD curriculum, projects, and handouts that were compiled from successful projects submitted by area schools. These were be sent out September 17, 2008
  • Students are working to promote the establishment of a Responders Memorial in Lubbock that will honor fallen men and women as well as those who risk their lives daily.  The informative CDR was be sent with the TCADD curriculum.

Empowered Youth Taking Action

  • Students met at the Volunteer Center on September 9, 2008, and planned a local SUMMIT held at Shallowater High School on October 31 from 8:30-noon. The Shallowater SUMMIT will be patterned after the Teen SUMMIT held in January, but on a smaller scale.  This is for all students in Shallowater high school but focused on students who are not members of any organization and have not had the opportunity to participate in a leadership workshop.  Students identified needs in the high school and planned breakouts sessions.  Roger Lira, Laura Ratheal, and Zac Caballero are chairing this committee.

 

Collaboration(s) with other organizations

  • In the Teen SUMMIT meeting, students collaborated with students from other towns who represented the following groups in their high school: Gifted and Talented; Family, Career, and Community Leaders of America organization; TAFE (Texas Association of Future Educators); National Honor Society; Future Farmers of America; and Skills USA.  This has been scheduled for October 31.

 

  • In the SUMMIT held at Shallowater, presentations will be done by other schools as well as other organizations within the school: TAFE, FCCLA, Skills USA, math classes, etc.

Resources used/created

  • As soon as the teleconference is set up on September 29, we will begin planning to       create and erect signs throughout the area attended by the 61 school districts.

 

  • We are working with the commissioners in each county as well as TXDOT, Texas         Department of Public Safety, Judge Tom Head, county law enforcement, and BRAC,      a first responders group.

Promotion of youth traffic safety in community through media and outreach
 

  • Loyd Caballero with the Thomas Agency is working with non profits and Shallowater to produce a video about rural driving safety.
  • Teens, through service learning and with Mr. Caballero’s help, will create PSA’s addressing the Fatal Four Behaviors of rural teen drivers.

 

  • Speeding (Slow your ROLL) & Aggressive (Chill behind the Wheel)
  • Seatbelt – Don’t be ejected; Be protected

 

  • Driving Impaired – 6 Feet under the influence
  • Inexperience & Distracted – Fools Rush In – No Distractions

 

  • Country – Use Caution in the Country
  • Speeding – Slow your ROLL were put in lockers with miniature Tootsie Rolls.

 

Letter to area schools:

 

Area 61 Teen Coalition Against Destructive Driving
The Area 61 Teen Coalition Against Destructive Driving will launch its first meeting September 30 at 4PM via ITV. Last year many schools could not be involved because of time constraints and fuel costs.  With the help of the Region XVII Education Service Center, we have the capability to work with all schools in Region XVII as well as some schools in Region XIV.
According to TRIP, a national transportation research group, “Fatalities on rural roads occur at a rate of 2 ½ times greater than on all other routes.” Not only are Texas teen drivers in rural areas at a greater risk of being involved in crashes than urban teens, they are less aware of the risks and dangers involved while driving(Texas Transportation Institute). TCADD focuses on peer-teaching about the dangers of speeding, driving with distractions, driving impaired and not wearing seatbelts.
The meeting will be aired Tuesday, September 30, from 4PM until 5PM. If your school wants to participate, please contact Cindy Couch at Shallowater High School –ccouch@shallowaterisd.net – cell 806-470-9940.
Items to be discussed:

  • Officer and Committee duties
  • Projects
    • First Responders Memorial
    • Fundraising
    • United posters in participating schools
    • Safe messages on Amber Alert screens
    • Messages on gas pumps
    • Messages on DMV receipts
    • PSA’s
    • Road signs
    • Windshield shades with messages
    • Advertisements in Sonic windows

Again, if your school wants to participate, please contact Cindy Couch. Too many teens have died on Texas Highways, and we want to reduce that number. Participating schools will receive a TCADD DVD with driving projects as well as a DVD about the First Responders Memorial. Have a great school year.

Sincerely,

Kylee Silvas
Roger Lira
Macie Williams

Shallowater students

 


The Rock Don’t Roll Team

 

October 2, 2008

October 1 –
Students from Shallowater hosted a leadership conference held at Indiana Baptist Church in Lubbock from 9AM until 1PM. Fifteen area schools attended with 320 sponsors and students.

  • Keynote – Fire Marshall Mike Kemp spoke of Shallowater’s project to help erect a First Responders’ Memorial in Lubbock.  This would honor all first responders in a fifteen county area.  Students distributed material to attendees.
  • Breakout sessions:
    • Shattered Dreams – presented by Lubbock Cooper and Brownfield students.  This presentation focused on how to create a mock crash, host a retreat, and make an impact on the community.
    • Work Together – presented by Springlake Earth students.  The focus was tips to help students bring in other organizations to work together on projects.
    • NOYS – Shallowater presented a program on their “Rock, Don’t ROLL campaign.
    • TCADD – Shallowater presented a program on TCADD and how to join the teen coalition and make it an effective tool for supporting good driving choices.
  • Keynote – Tina Sarratt spoke of choices and how to make organizations run smoothly and accomplish goals.

October 2, 2008

  • Student leaders at Shallowater evaluated the leadership conference yesterday.   They brainstormed ways to improve it for next year as a “launching” of the school year.
  • Students planned a leadership conference for middle school students October 29.   They discussed how important it is for middle school students to make good choices at this age and how it will impact these preteens as teen drivers.
  • Students planned a leadership conference for October 24 at Shallowater.   They brainstormed presenters for keynote speakers and breakout sessions.

 


Students putting Rock Don’t Roll reminders in lockers


Planning meeting about leadership conference October 1


Roger Lira, Chair, emailing speakers for SUMMIT – October 24




Students surveying traffic – seat belt survey


Team planning meeting during a working lunch.


Brent Lovett speaking at the leadership conference October 1

Brent Lovett in a breakout session about Rock, Don’t Roll


Roger Lira in a breakout session about the Teen Coalition Against Destructive
Driving


Kayla Cristy demonstrating at the Leadership Conference about the way TCADD is organized.